Twitter is a powerful social networking tool that helps you brand yourself and grow your own community of followers. Just as with any professional or social network, everything you do on Twitter can have a positive or negative impact on you, your personal brand and your reputation.
Whether you’ve been tweeting for a while or are just getting started, protect your Twitter brand by avoiding these 10 fatal Twitter personal branding mistakes:
1) Mixing Business and Pleasure
(사업용 트위터와 개인 취미용 트위터를 혼동해서 쓰지 말고 차라리 구분해서 써보세요.)
If you are on Twitter with the objective of building your personal brand for career advancement, focus more on tweets you would feel comfortable sharing with an employer. This doesn’t mean you can’t tweet anything personal. I simply suggest you create a separate profile for your social life so not to confuse and/or turn off either group of followers.
(사업이나 자기 홍보용으로만 쓰지 말고, 트윗의 80%는 자유로운 얘기나 다른 사람들에게 도움을 줄 수 있는 트윗을 하고, 자기 홍보용 트윗은 20%를 넘지 마세요.)
One of the top reasons people lose followers on Twitter is that they over-promote themselves, their businesses, their blogs and/or their offerings. Always maintain the 80/20 balance in your contributions: 80% of your tweets should be free and value-added and the remaining 20% can be more self-serving in nature.
3) Not Helping Your Network
(다른 사람을 홍보해주는 일이더라도 다른 사람을 돕는 것이 당신만의 네트워크를 구축하는데 도움이 될 수 있습니다. 당신이 받는 것 이상으로 주는 것이 트위터에서는 최선입니다.)
Helping others, whether it be promoting their efforts, re-tweeting their content, sharing a valuable resource with them or answering a question they have posted, can earn you a loyal following and help build your network. As a Twitter rule of thumb, always make sure to give more than you receive.
4) Not Tweeting Enough
(트위터의 4분의 1 정도는 비활성 계정으로 추정됩니다. 시간과 에너지를 투자해서 당신의 팔로워를 위해 최소한의 트윗을 이어가세요.)
It is estimated that over a quarter of all Twitter accounts are inactive. If you are inactive or infrequent in your Twitter contributions and activity, it is going to be very apparent to any potential followers and/or network contacts. Be sure to invest some time and energy into your account and tweet on a regular basis so to engage and build a network of followers.
5) Forgetting a Personal Avatar
(디지털 시대에는 프로필이 중요합니다. 회사 로고 같은 것 말고, 당신 사진을 프로필 사진으로 쓰세요. 그래야 팔로워들이 누군가와 소통하고 있다는 것을 느낄 수 있습니다.)
In today’s digital world, it is even more important to get the people out from behind the profiles. Skip the business logo and make sure that you include your own personal photo as your avatar so potential followers can see who they are interacting with.
6) Wasting Your Real Estate
(트위터 프로필에 당신을 알릴 수 있는 소개나 블로그 등 여러가지를 입력해두세요. 개인 사진이나 회사 로고, 연락처 등이 포함된 당신만의 트위터 배경화면도 만드는 것이 좋습니다.)
Your Twitter profile offers you a lot of real estate that you can leverage to promote yourself, your profiles, your blog and more. First, make sure to include a personal bio or summary and site or profile link in your profile sidebar. Also, don’t forget to create a personalized background. This can include a personal photo, your business logo, as well as business, personal and/or contact information and links.
7) Following Everyone Under the Twitter Sun
(팔로워보다 팔로잉이 많으면 전문성이 약해보입니다. 인내심을 갖고 네트워크를 만드세요. 그리고 팔로잉 숫자가 팔로어 숫자보다 많아질 정도로 팔로잉하지는 마세요.)
While building your network does involve you following other Twitter users, it comes across desperate and less professional when you have thousands of followees, but much fewer followers. Be patient in your network building and avoid letting the number of your followees overtake the number of your followers.
8 ) Plagiarizing(표절)
(다른 사람의 아이디어나 트윗을 표절하지 마세요. 다른 사람의 글을 인용할 경우, 반드시 맨 앞에 RT 를 붙이고, 원래 쓴 사람의 아이디를 밝혀주세요.)
Don’t take credit for a tweet or idea that isn’t your own. While it technically isn’t a crime, it isn’t right or professional, won’t build a good relationship with the originator and may hurt your brand if your current and potential followers were to find out. Whenever you are sharing something with your followers that you are sourcing from someone else, be sure to add an “RT” at the beginning to show that you are re-tweeting it and/or include @ at the end to give credit to the originator.
9) Only Re-Tweeting
(다른 사람 글 리트윗해주는 것이 관계를 더 좋게 만들 수있지만, 리트윗만 하는 것보다는 당신 자신의 생각과 관점, 의견도 트윗에 쓰세요.)
Re-tweeting others’ tweets and links can help you build stronger relationships with your followers and with others within the Twitter universe; however, make sure that you contribute your own POV and your thoughts, opinions and resources and are not guilty of solely re-tweeting everyone else’s. You won’t build your brand as a thought leader if you don’t have any thoughts of your own.
10) Not Creating a Dialogue
(질문도 하고 대답도 하면서 팔로워들과 대화를 하세요. 질문에도 가능한 신속하게 대답하세요.)
Obviously, to be active on Twitter, you have to start tweeting. However, to be truly effective on Twitter, you must go beyond your own tweets and engage others in two-way conversation. This can be down by asking questions of your followers and answering those they post, initiating or participating in Twitter chats and responding promptly to any direct messages or @ messages sent to you.
Chris Perry, MBA is a Gen Y brand and marketing “generator,” a career search and personal branding expert and the founder of Career Rocketeer and Launchpad.